In collaboration with the team at Los York, multiple films were developed for the 2023 Motorola Edge Neo 40 smartphone lineup.
The contribution spanned the creation of style frames, 3D animation, shading, and product lighting as part of a larger team effort, helping define the visual identity and motion language across the campaign.
Motorola Edge Neo 40
The look and feel of the Blue World environment for the Caneel Bay colour variant was developed through an extensive exploration phase. More than a hundred styleframe iterations were produced before the direction aligned with the client’s vision. Early concepts were created primarily in 3D, but later stages incorporated Midjourney to accelerate ideation, enabling faster iteration and reducing the need to build full 3D assets before committing to a final visual path.
Credits
Agency
Los York
CCO
Seth Epstein
CFO
Melissa Redondo
Managing Director
Melina Osornio
Executive Creative Director
Scott Hidinger
Creative Director
Ergin Kuke, Timothy Williams
Associate Creative Director
Laura Pol
Executive Producers
Julia Torchine , Eric Zapakin
Brand Partner
Katy Rall
Senior Producers
Jazeel Gayle, Alex Kim, Steiner Kierce, Kelley McDermott
Production Coordinator
Tara Seewack
Design
Dorian Gourg, Rudy Taege, Sebastian Onufszak
Animation
Eduardo Escanho, Paul Goldsmith, Haeun Chang
2D Animation
Justin Bakie, Mel Zahar, Paul Goldsmith, Haeun Chang
CG Generalist
Advaldo Viera, Rudy Taege, Florian Thamer, Leo Esteves
VFX
Renato Montorro
Editor
Chip Sneed
Assistant Editor
Hanna Sturwold
Retoucher
Jon Parr
Media Manager
Rod Thomas
Song
ReauBeau - We Got This (feat. Ava Nova)